WESTSIDE PAPER
OUR ROLE
DESIGN
SOCIAL
PHOTOGRAPHY
VIDEO
As Third & Urban began putting the finishing touches on Westside Paper, their team came to us looking to refresh and expand the mixed-use development’s brand identity. Our team leveraged the property’s rich history to create a modern and inviting brand that nods to Westside Paper’s former roots as the Atlanta Paper Company. Keeping the existing logo system, originally designed by Sandi Parker of Crave Design, we created a versatile brand that can effortlessly adapt to both the retail and commercial side of the development.
WEBSITE
Along with the updated brand identity, we designed a new website encompassing the Westside Paper campus and showcasing all it has to offer.
Nearing the opening of Westside Paper, our team began rolling out a social media strategy to increase brand awareness to the general public along with potential commercial tenants. To build excitement, we created multiple giveaway campaigns for the upcoming retail openings at Westside Paper. Our giveaway posts generated 50,000 impressions and continued to gain engagement from the community.
Our team continues to manage Westside Paper’s social media presence. Whether it’s interviewing the pioneers behind local retail concepts or walking through a day-in-the-life at Westside Paper, storytelling is ingrained in our content creation. We are constantly looking for new and exciting ways to capture this corner of West Midtown.