When designing the LT Partners logo one of our main goals was to create an image that in some way represents the concept of partnership. We decided to combine the “L” and the “T” forming the complete shape of a medical cross allowing us to establish the idea of partnership, and also clarify that LT Partners is a healthcare based company.

During our preliminary planning stages in creating myltpartners.com, we noticed many medical related businesses gravitate towards blue as a primary color. At this point in our process we had become inspired by LT Partner’s non-traditional approach to recruiting and healthcare staffing. This motivated us to consider red as the dominant color for the brand as a way to showcase the unique personality of the company.