ROOFTOP L.O.A.
OUR ROLE
PHOTOGRAPHY
VIDEO
SOCIAL MEDIA
ANIMATION
After creating a successful marketing campaign for Slater Hospitality’s The Roof on Ponce City Market, we were hired again by Slater Hospitality to produce content for the initial website and social media rollout of their new concept restaurant, Rooftop LOA. We aimed to capture L.O.A.’s luxurious atmosphere and use its existing brand to create content that would pique public interest ahead of its initial launch.
Our pre-launch, launch, and post-launch strategy grabbed the attention of the community as they anticiated the new Atlanta Destination. Comments under L.O.A.’s pre-launch Instagram posts were full of people eager to learn of the Rooftop’s opening weekend. Our mixed-content reels for opening day gained over 204k views and were shared over 2300 times. Our content helped facilitate the organic growth of the brand’s social media presence, from no followers to 37.8k followers as of October 2022
Located in West Midtown atop the Interlock, Rooftop L.O.A.’s coastal European theme informed the alluring style of food and drink photography implemented by our team. Pre-launch, we executed over 15 productions across L.O.A. 's three unique experiences–Restaurant, Pool, and Grove– catered to each zone’s specific atmosphere. Through these high-quality photos and alluring videos, we conveyed the luxurious experience that is Atlanta’s best way to get away, Rooftop L.O.A.
